About the Southwest Film Center

THE 11th ANNUAL CHERRY REEL FILM FESTIVAL
APRIL 17th

POPEJOY HALL

6PM

FREE TICKETS HERE!

Founded in 1967, The ASUNM Southwest Film Center is an organization dedicated to bringing UNM students the best in arthouse, experimental, foreign, cult and independent cinema. SWFC is located on the lower level of UNM's Student Union Building, and shows films Friday-Sunday throughout the semester. We are more than a theater, stay tuned to our social media @asunmswfc to get involved with programs for the semester.   

Free Admission. Free Concessions. Free Merch. Free Friends.  

SWFC Programs

SWFC is planning for an exciting Fall 2025 semester! Check out our schedule for Films and check out our Reel Club to get involved!

Reel Club

Intereseted in getting involved! Reel Club is the fastest way for your voice to be heard by us and to join our community of film lovers!

SWFC Schedule